Writing
Articles on this site and published thinking elsewhere, across AI leadership, adoption, healthcare, capability and work.
Learning velocity · Enterprise value · AI strategy · Leadership
On this site · 20 October 2026
Why the businesses that learn fastest could capture a disproportionate share of the value created by AI.
Related idea →AI Leadership
On this site · 11 October 2026
Why AI Needs a Different Kind of Leadership. Mark Cameron's 2026 reflection on the leadership vacuum AI has exposed, the limits of the efficiency story and the Return on Courage as a hypothesis for leaders who choose to build the future they want.
Related idea →AI Leadership
On this site · 7 October 2026
Individuals are getting faster with AI while their organisations are not. The gap sits with how leaders respond to uncertainty: the Control Trap, the Unlearning Valley and why using AI is not the same as thinking with it.
Related idea →AI Leadership
Mark Cameron · 2026
Why cost-led AI programs reveal a failure to redesign work, capability and value around human and machine intelligence.
Related idea →Operating Models
Mark Cameron with collaborators · 2026
Why leadership and operating architecture—not tool access—determine AI-era performance.
Related idea →Future of Work
Mark Cameron · 2025
A practical view of changing roles, capability and the work through which judgement develops.
Related idea →AI Leadership
Forbes · 2024
Why culture and leadership behaviour shape whether AI adoption becomes meaningful change.
Related idea →Human + AI
Forbes · 2024
A people-centred frame for AI strategy, performance and wellbeing.
Related idea →AI Adoption
Forbes · 2024
A challenge to productivity-only measures of technology and organisational value.
Related idea →Human + AI
Forbes · 2023
How leaders can preserve agency and accountability as automation expands.
Related idea →Future of Work
Forbes · 2023
Ten practical leadership actions for preparing people and organisations for an AI-shaped workplace.
Related idea →AI Leadership
Forbes · 2023
The opportunities, risks and human choices surrounding the rapid spread of generative AI.
Related idea →Culture
ADAPT · 2023
Why a data-driven culture strengthens critical thinking and supports modernisation.
Related idea →Transformation
Forbes · 2022
Why platform thinking creates more room for systemic innovation than isolated technology projects.
Related idea →Transformation
Forbes · 2021
Why digital transformation belongs in board-level decisions about investment, value and organisational direction.
Related idea →Interview
Digital Women’s Network · 2019
A conversation about digital strategy, transformation and leadership through technological change.
Related idea →Customer Experience
Marketing Magazine · 2016
How experience-led thinking changes the way organisations understand and create customer value.
Related idea →Transformation
Marketing Magazine · 2016
Four recurring organisational challenges that leaders must address to make digital transformation work.
Related idea →Data
Marketing Magazine · 2013
A human-centred argument for treating data as material for creating customer value, not simply an asset to extract.
Related idea →These arguments become keynotes and working sessions for leadership teams.
Explore Mark’s AI keynotes →