Mark Cameron

Trap one

The Efficiency Trap

Faster is the wrong prize.

Definition

The Efficiency Trap is the mistake of using AI only to perform today’s work faster, without redesigning the work itself.

Mark Cameron on stage addressing a leadership audience at The CEO Institute

The argument

A puddle in sunshine

Automating a weak process can make it disappear faster without creating new value. Speed magnifies the system it enters.

From steam to electricity

Early electric factories gained little when they replaced the steam engine but preserved the old layout. Advantage came when the factory was redesigned around the new force.

Replacing the engine is not redesign.

Power
Work
Flow

The model

Move from task acceleration to work redesign: question the outcome, sequence, roles, decisions and feedback loops.

Metaphor / example

Ask: if intelligence were abundant, would this work exist in its current form?

Leadership implication

Reward teams for discovering a better model, not only for taking minutes out of an inherited process.

Common misunderstanding

Efficiency still matters. The trap is allowing it to define the whole ambition.

Try the idea

Compounding Model

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Questions people ask

What is The Efficiency Trap?+

The Efficiency Trap is the mistake of using AI only to perform today’s work faster, without redesigning the work itself.

What does The Efficiency Trap change for leaders?+

It turns The Efficiency Trap from an abstract idea into a practical question about decisions, behaviour and the learning conditions around the work.

Sources

Mark Cameron — AI profile ↗Research library →

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