Mark Cameron

A pattern language

The Three Traps

Most stalled AI programs are not short of technology. They are caught in an old frame.

Definition

The Three Traps—Efficiency, Pilot and Control—are recurring patterns that keep AI activity from becoming organisational advantage.

Mark Cameron on stage addressing a leadership audience at The CEO Institute

The argument

Efficiency

Using AI only to accelerate existing work.

Pilot

Keeping useful experiments permanently separate from the operating model.

The model

Name the dominant trap, understand what it protects, then redesign the conditions that keep it in place.

Metaphor / example

A successful pilot can still leave the organisation unchanged when no owner, decision or path into normal work was designed from the start.

Leadership implication

Treat these as conversation signals, not labels. More than one can be present at once.

Common misunderstanding

The alternative is not inefficiency, endless experimentation or no governance. It is a wider definition of value, a path to practice and governance that builds judgement.

External evidence and interpretation

What the research shows—and what Mark reads into it.

  1. Published finding

    BCG’s 2026 release reports that by 2030, 42% of companies expect to give AI agents real decision-making authority, while only 5% have the controls in place to do so safely.

    Boston Consulting Group — Applied AI Index 2026 (press release, 30 September 2026) ↗

    Mark’s interpretation

    Mark reads this as a governance-capability gap: control without capability is the Control Trap. BCG does not use the Three Traps language.

  2. Published finding

    In a 2023 field experiment with 758 BCG consultants, GPT-4 improved speed and quality on tasks inside the AI’s capability frontier, but the authors describe a ‘jagged’ frontier where AI falls short on other tasks—so human judgement about when to rely on it matters.

    Harvard Business School / D^3 Institute — Navigating the Jagged Technological Frontier (HBS Working Paper 24-013, September 2023) ↗

    Mark’s interpretation

    Efficiency alone is not a safe ambition: outside the frontier, judgement matters more than speed.

Control

Trying to remove uncertainty before people can explore within clear boundaries.

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Three Traps Diagnostic

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Questions people ask

Can an organisation be caught in more than one trap?+

Yes. Efficiency, Pilot and Control often reinforce each other. The diagnostic is a language for inquiry, not a scorecard or verdict.

Does avoiding the Control Trap mean less governance?+

No. It means combining clear boundaries with practical capability and feedback so people can exercise accountable judgement.

Sources

Boston Consulting Group — Applied AI Index 2026 (press release, 30 September 2026) ↗Harvard Business School / D^3 Institute — Navigating the Jagged Technological Frontier (HBS Working Paper 24-013, September 2023) ↗Mark Cameron — AI profile ↗Research library →

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